BLOG POST

'We Steal Secrets' Facebook App

 

WE STEAL SECRETS: The Story of Wikileaks

Directed by Alex Gibney
Released May 2013

 

 

MY CONTRIBUTION:

Facebook App »  
Facebook Content »  

 

The documentary WE STEAL SECRETS details the creation of Julian Assange's controversial website "Wikileaks"... as well as investigates some of the complexities regarding the Bradley Manning case.   

 

We knew there would be breaking news on Wikileaks and Bradley Manning throughout the various distribution windows for the film.  We wanted a way to push breaking news to users and bring them back to our website.  We soon realized that the best way to accomplish this was to use Facebook as our primary marketing destination for the film.  But we wanted more than just a Facebook feed.  How could we control the breaking news from overwhelming the look and feel, and overall marketing message for the film on Facebook.

 

The solution we devised was an interactive Facebook app that served as a landing page for our film while also serving as a bridge between film release info and the relevant breaking news.

 

Below is a screengrab from the app, or you can check out a staged version of the app located here »

 

APP HOMEPAGE:

 

 

CONTENT: CHARACTER CARDS:

 

 

CONTENT: CHARACTER CARD DETAIL:

 

 

 

 

Share on Facebook
Share on Twitter
Please reload