Shannon Rednour

Content Strategy

I have over 10 years experience developing content strategy for nationally recognized brands. For the entertainment industry this requires an understanding of the audiences for individual films and television series and developing content tailored specifically for these consumers while maintaining a common editorial “voice” for the distribution company or channel.

TAXONOMIES AND CURATION

Social Content Marketing

Your content strategy should include a publication process for how you leverage content across Social networks.  Some content needs to be developed specifically and solely for a particular social platform, but more often than not, your content can be contextualized across several platforms. It's important to develop a tonal voice for each social channel that acknowledges the trends and standards of each while also maintaining your own unique personality.

ECOSYSTEM OF CONTENT AND CONSISTENCY WHILE ALSO UNDERSTANDING PLATFORM

Content Architecture & CMS Development

Once your content strategy is in place, you should evaluate the platforms that will house your native content.  Does the platform afford you the flexibility to house all off the data points needed across all use?  Are there controls in place for tracking SEO, keywording, and approvals?  Have you developed taxonomies that communicate web structures and consumer interests?

If your budget allows, it can be very beneficial long-term to customize content and video platforms specifically for your business. I am adept at designing robust content management systems and data architectures and have done so for clients ranging from Sundance TV, CBS News, Focus Features, MTV, and Viacom.

ECOSYSTEM OF CONTENT AND CONSISTENCY WHILE ALSO UNDERSTANDING PLATFORM

Video Product Development

Serving as an architect of video delivery systems (VCMS) has been a big part of my career from designing back-end data structures to setting up API metadata models to designing video players and mobile delivery systems. 

IMAGES OF PLAYERS - MEDIA ROOMS - GOOGLE VIDEO

Talent Engagement

I often work directly with actors and filmmakers to produce content for video promotions, social networks, and multimedia presentations.  Some of my most recent success has been developing unique independent voices for various "filmmaker blogs".​

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